Company

Making buying and selling cars
safe, transparent and stress-free.

Good2Know is a vehicle intelligence platform. We connect, verify and structure vehicle lifecycle data, giving dealerships, marketplaces and buyers a clear picture of any car before any decision gets made.

Our mission

Make every car decision a clear one.

Good2Know started with a frustration every used-car buyer knows: the information you need to make a confident decision is scattered across registries, inspection databases and dealer systems. Inconsistent, incomplete and rarely in one place.

The used car market has a transparency problem. It affects buyers, dealerships and marketplaces globally. We built Good2Know to consolidate trusted vehicle data into one place. A structured intelligence layer that turns fragmented records into a clear, decision-ready picture.

If we do our job right, buying a used car becomes as clear and confident as buying a new one.

Why we built Good2Know

It started with a used car and a bad feeling.

Our founders weren't analysts who spotted a gap in a spreadsheet. They were buyers who had been burned by the same experience everyone knows: you do your best to check, and you still can't be sure. The more they looked, the clearer it became. This isn't a personal problem. It's a structural flaw in how vehicle data is collected, stored and shared across borders.

So they built what didn't exist: a platform that connects the data sources, verifies what they contain, and delivers a clear, structured picture of any vehicle. For anyone who needs to make a decision about it.

What we stand for

Four principles we build on.

Clear over complicated

A decision-ready answer beats one you need to decode. We ship signal, not noise.

Verified, not approximate

We flag gaps instead of hiding them. If we can't verify it, we say so.

Built for the builder

API-first, documented, stable. The teams integrating us are the teams we design for.

Connects, doesn't replace

Plug into what you already run. We fit into your stack; we don't ask you to rebuild it.

The team

Founders, operators, engineers.

A team that has built, scaled and exited platform companies, now focused on fixing transparency in the used-car market.

Tomi Keinänen

Co-Founder & CEO

Co-Founder and CEO of Good2Know. Tomi leads commercial growth and strategic direction, with a career built on sales and business development across European markets.

Jarmo Paabo

Co-Founder & CPO

Shapes how vehicle data becomes a product worth using. Leads product direction at Good2Know, from data architecture to the interfaces and APIs customers build on.

Henri Vähäkainu

Co-Founder & COO

Serial entrepreneur and technologist. Co-Founded AppGyver (acquired by SAP) and Verge Motorcycles.

Murdho Savila

VP of Engineering

13+ years in full-stack development and platform engineering. Owns technical architecture and product delivery.

Daniel Taipale

CMO

Builds brands people remember and the demand that follows. Runs go-to-market at Good2Know, with 15+ years in B2B and B2C marketing across European teams.

Advisors

Supported by operators who have been there.

Pekka Pärnänen

Senior Advisor · Built and scaled platform businesses across Northern Europe

Matti Paksula

Chief Technology Advisor · Two decades in software infrastructure and machine learning systems

Veli-Matti Vänninmaja

Advisor · Senior leadership across European automotive groups

Member of the NVIDIA Inception program.

A program supporting AI-powered companies building on accelerated computing. Vehicle intelligence is an AI problem. We treat it like one.

Where we are

Built in Tallinn. Shipping across Europe.

Good2Know OÜ is headquartered in Estonia, close to one of Europe's strongest technology ecosystems and a long tradition of building lean, resilient software. Our coverage runs across the EU and is growing every month.

Good2Know OÜ

Tallinn, Estonia

An automotive data platform company. Connecting the fragmented vehicle data ecosystem across Europe.

Entity

OÜ

Tallinn

Coverage

Europe

Program

NVIDIA Inception

Making buying and selling cars
safe, transparent and stress-free.

Make every car decision a clear one.

It started with a used car and a bad feeling.